What is Staging and Why Do You Need an
Accredited Staging Professional®?
The moment home owners decide to put their homes on the market the properties they've lived in effectively become products. Their real estate agents assess a sales price, devise a marketing plan to get the home sold and prepare to put the listing in the multiple listing service.
Especially given today's market conditions, homes will compete against a huge inventory of available homes. Now more than ever, especially in the current buyer's market, it's extremely important to make a listing stand out in the marketplace.
So what can consumers and their agents do to catch the attention of home buyers? They need to:
- Make the first impression of the home positive and inviting
- Enable buyers to envision themselves living in the home
- Show the full potential of the home
- Make the home visually appealing for online listings
In short, sellers and the real estate agents representing them need to Stage their homes with the assistance of an Accredited Staging Professional®.
Defining Home Staging
Home Staging is professionally preparing homes for sale, so that they appeal to the most amount of buyers and generate the highest price in the least amount of time on market. Staged Homes traditionally present themselves better than the competition by being clean, clutter-free, and ready to show to prospective buyers.
Home Staging is NOT decorating, fluffing, interior design or redesign. Instead, Home Staging is detailing, de-cluttering, depersonalizing and preparing a seller's home to give it a "model home" appearance so that the potential buyer can "see" themselves living in the home.